Brand strategy, Visual Identity, Photography, Copywriting, Location Capture, Motion, Advertising, Social Media Marketing, Digital / Print collateral and Display Gallery Environmental Graphics.
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Whilst working at TNG, we were approached by Uniting and appointed to deliver a totally new direction and marketing approach to the retirement and independent living sector for the by Uniting brand.

Leading the creative, we delivered a new aesthetic for the by Uniting brand – challenging both the client and existing retirement sector by creating a unique branded campaign experience for this premium residential offering.

Brand Strategy, Brand Identity, TOV, Packaging, Brand Guidelines, Art Direction.
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Brand strategy, promotional video filming & edit, visual identity, marketing collateral, digital front-end and brand guidelines.
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A state of the art gym demanded a state of the art brand. I lead the creative in developing a bold brandmark accompanied by a vibrant and playful campaign that moved away from the typical male-centric gym look and feel.

Brand strategy, visual identity, marketing collateral, digital front-end, interior fit out & brand guidelines.
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Whilst at TNG, I lead the creative and delivered a cohesive rebranding package, covering digital ads, a print campaign, wayfinding, and in-house stationery. The result? A visually appealing and inclusive fitness environment that resonated with the Mount Pritchard community, marking a successful year of health and wellness under the Mounties Health & Fitness banner.

The rebranding focused on animated gradients, visually representing the constant ‘flow’ and ‘movement’ of fitness activities. The chosen gender-neutral colours and inclusive tone of voice, infused with a touch of humour, aimed to make everyone feel welcome.

Brand strategy, Nomenclature, Visual Identity, Copywriting, Location Capture, Motion, Advertising, Social Media Marketing, Digital / Print Collateral and Display Gallery Environmental Graphics.
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Delivered whilst at TNG, we quickly recognised that Liverpool is fast becoming one of the most culturally diverse and inclusive places in Sydney. Working closely with our strategist, we came up with our ‘Live This’ campaign. To sit alongsidde it, I developed a ‘world pattern’ which incorporated some of the many cultures recognised.

The vibrant colour palette and bold ‘world pattern’ encapsulates the essence of Liverpool.

Brand Strategy and Identity, Brand Guidelines and Brand Guardianship.
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Leading the creative while at TNG, we delivered a full rebrand, brand strategy and guidelines, promotional collateral, signage, print and digital advertising.

Brand Identity, Campaign Creative, Environmental Display, Photography, Art Direction, Tone of Voice, Social Activations and Brand Guardianship
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Leveraging the creative genius of Cécile Gariépy's lively and resonant characters – I aimed to have painted a picture of what life would be like living at Abbie's Lane – a whole lot of fun, with culture on demand – everyday beautiful.

Brand Identity, Campaign Creative, Art Direction, Tone of Voice and Brand Guardianship.

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For this project we needed a brand mark and narrative that truly resonated with the target audience.

I set about creating the Marara Flying Fish – through the lens of traditional Japanese Gyotaku. About 100 years ago in Japan, fishermen created gyotaku prints to record their prized catches. These beautiful homes represent a prized ‘catch’ in terms of incredible real estate – in an unparalleled location, surrounded with an abundance of natural beauty.

Visual Identity, Illustration, Advertising, Social Media Marketing, Digital / Print collateral.
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TNG were asked to create a visual approach and strategy to create stand out appeal in the busy ACT Aged Care sector which I lead.

Collaborating with Edwina Buckley, we created a series of unique hand drawn botanicals to be used across the campaign which featured on billboards, buses and newspapers across the state.

Brand Strategy, Promotional Video Filming & Edit, Visual Identity, Marketing Collateral, Website Design, Sales Suite Design, Area Guide Pocket Magazine, Styling and Brand Guidelines.
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TNG were commissioned to deliver branding, illustration, copywriting, property marketing, strategy and implementation to get these prestige town homes to market and I lead the creative.

This project involved delivering a pocket guide magazine, art directing photographers, illustrating 3x detailed location maps, delivering sales brochures / agents handbooks, sales suite design.

Brand strategy, Visual Identity, Advertising, Social Media Marketing and Digital / Print Collateral
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Situated on the edge of bushland, this development reflects the flow of its natural environment: from the energetic flow of the nearby creek, to the contours of the valley landscape.

Executed while working at TNG, my creative idea explores this concept of flow both literally and metaphorically, pulling inspiration from everything from rivers and streams, to the Eastern philosophy of Qi and zen gardening.

Branding Design
2016
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A brand new Australian company with roots in Italy, the Venetia Jewellery brand needed to appeal to young women looking for affordable yet handmade jewellery.

Romantic yet strong, modern yet soft, the new Venetia logo was designed to mirror the sleek and minimal style lines of the jewellery.

The feminine colour palette softens the rigidity of the logotype.

Website Design
2017
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Website design for the Australian, all-natural skincare range, Green Habit.

The chemical-free and nothing-artifical nature of these products formed the foundation for the website design. Product ingredients such as kale and aloe vera are scattered throughout the pages, giving the website a super organic and lushious feel.

Whilst it is an extremely clean design, the plethora of both greenery and other ingredients throughout the site ensure it is an engaging and welcoming site.

Branding Design
2016
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A full branding design and development for an Australian based explosives company. 

The logo design was the driving force behind the campaign. The client wanted something clean and simple but that was strong enough to compete in a strong market with well known competitors. The logo is made up of two E’s where the negative space forms an X.

Branding Design
2017
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A full branding re-design for Australian based Fracks Air Compressors. From creating a brand new logo, right through to website and collateral design. 

Drawing on concepts of wind/air and air compressor hardware, the logotype and the brand was created. 

Bold, striking and sleek. The new logo and brand for Fracks embodies masculinity and modernity. Designed for a company with a strong roots in the Australian market.

Brand Design
2017
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Ulu Hye’s new brand is light, bright and full of energy. The rebrand consisted of developing a new logo and brand stamp as well as creating a style guide made up of typography, colour palette, textures, hand drawn patterns and photographic styling.

The bright and uplifting colour palette works in harmony with the hand written typography to give the brand a wholesome, organic and down to earth feel. 

Website Design
2018
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A new website design for NSCC - a club steeped in history (the oldest racing club in Sydney) yet a club that needed a fresh new website to increase club membership and drive traffic through social media channels.

The brief was simple; an easy to use, sleek and modern website that highlights the clubs history.

A minimal colour palette, modern typography and a strong grid formed the foundation of the website design. 

Branding Design
2017
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A brand for a luxury Australian/Chinese swimwear label, IZZ.

Bold, sexy and luxurious, this brand epitomises confident women. The strong logo form and typography are juxtaposed with the hand drawn brand stamp in order to keep the brand personable and playful.

The feminine colour palette in combination with the high end pattern helps to achieve a highly confident yet playful brand.

Brand Design
2017
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A full re-brand for Revel Drive which didn't make it into production and thus it is just a concept piece.

Development and creation of a logo, style guide, hand drawn textures, website look and feel, social media elements and stationery.

Forward thinking and sleek whilst maintaining a strong element of earthiness thanks to the soft, wintery colour palette and the hand drawn topographic lines.

Media Invitation & Handbook Design
2014
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In developing collateral for the Life Instyle Melbourne 2015 campaign, the following are a select few examples of how the branding rolled out throughout the campaign.

The first two images are from a media invitation. A digital print with white ink on black paper. 

The bottom four images show the handbook that is sent out in advance to visitors for a ‘sneak peek’ into who and what will be showcased at the show. Over 100 pages, a fold out cover and embellishments.