Brand Refresh
2017
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A branding refresh for a company that invents, manufactures, and licenses a formulation of particles that create heat when provided with a low electrical charge.
IntelliParticle was developed by scientists and never had a proper ‘brand’ or style.
A style guide, website refresh and advertising collateral were rolled out in order to give the company a strong brand to compliment a highly scientific product.
Bold type was paired with dynamic imagery to portray the ‘particle’ element and to give the company a cutting-edge identity.