Brand Identity, Campaign Creative, Art Direction, Tone of Voice and Brand Guardianship.
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For this project we needed a brand mark and narrative that truly resonated with the target audience.
I set about creating the Marara Flying Fish – through the lens of traditional Japanese Gyotaku. About 100 years ago in Japan, fishermen created gyotaku prints to record their prized catches. These beautiful homes represent a prized ‘catch’ in terms of incredible real estate – in an unparalleled location, surrounded with an abundance of natural beauty.