Identity Design
2016
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The following is a branding and identity design that was created for Sunshine Peddlers, a company that specialises in working with their clients to build business growth and nurture creativity.
There was a strong emphasis placed on keeping the whole feeling of the brand very light to complement the name Sunshine Peddlers. However it was also extremely important to visually establish the brand as an innovative startup of creatives.
The client requested the desire to use vintage imagery throughout the campaign. In order to bring that in to the current time, it was paired and overlaid with graphic shapes.